Web Store Presence
Quality, traffic strategy, and conversion architecture of the direct-to-consumer web channel.
The direct channel recaptures 20 to 25 points of margin lost to platform commissions on every transaction it captures. Most live game titles have not built a web channel, or have built one without actively routing players to it.
Gap Signal
What it looks like when this is broken.
Every purchase in your game routes through the app store at 30% commission. You have considered a web store but have not shipped one. That gap compounds with every dollar of revenue.
Revenue Mechanism
Why this dimension moves revenue.
A web store eliminates most of the platform commission on every transaction it captures. The margin advantage is structural and permanent. The higher the game revenue, the larger the recapture opportunity compounds over time.
Related dimensions
Platform Fee Strategy
30% fee mitigation through web channel mix, web-exclusive offers, and player routing.
Full breakdown →
Purchase Friction
Payment provider modernity and checkout flow quality — a risk flag for teams off the standard path.
Full breakdown →
Pricing Architecture
Decoy structure, anchor pricing, and price ceiling relative to genre benchmarks.
Full breakdown →
See where your game scores on Web Store Presence.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends