Monetization, written plainly.
Analysis, teardowns, and guides on what moves revenue in live mobile games.
Why Mobile Players Convert When They Do (and What to Offer Each One)
The window a player converts in reveals the motivation behind the purchase. Players who buy early, mid-game, and late are each responding to a different trigger, and offers designed for one mostly miss the others. Here is how to design for all three.
How to Calculate First-Purchase Conversion Rate in a Mobile Game
Most studios track payer conversion but measure it wrong: mixing up denominators, benchmarking against the wrong genre, and missing the window that actually matters. Here's how to calculate it correctly and what to do with the number.
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▸Talk through your revenue30 minutes. A straight conversation about your revenue.
◆ The intro call
- A conversation about your game's revenue and goals
- Where the upside likely is, and what owning it looks like
- Whether we're the right fit to take it on