Monetization, written plainly.
Analysis, teardowns, and guides on what moves revenue in live mobile games.
Why Mobile Players Convert When They Do (and What to Offer Each One)
The window a player converts in reveals the motivation behind the purchase. Players who buy early, mid-game, and late are each responding to a different trigger, and offers designed for one mostly miss the others. Here is how to design for all three.
How to Calculate First-Purchase Conversion Rate in a Mobile Game
Most studios track payer conversion but measure it wrong: mixing up denominators, benchmarking against the wrong genre, and missing the window that actually matters. Here's how to calculate it correctly and what to do with the number.
Your game is making less than it should.
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◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends