◆ Ex-WB Games · $100M+ processed through D2C commerce
Every critical system has an owner.
Except revenue.
LootRate is the fractional monetization leader you don’t have on staff. Not just another consultant handing over a deck: senior monetization ownership from diagnosis through execution.
30 minutes. A straight conversation about your revenue.
Monetization is not a pricing function.
It’s where product UX, behavioral science, e-commerce, offer design, economy, and experimentation converge. LootRate brings those decisions under one accountable leader, proven across AAA live-service portfolios and platform-level engagements like Tebex.
Revenue Available to Capture
At $500k/mo IAP, a single unclosed gap leaves more on the table each quarter than the audit costs.
Platform Fees
~$600k/yrUnconverted Players
~$600k/yrFirst-purchase Value
~$240k/yrMost revenue opportunities are hiding in plain sight.
At $500k/month in IAP revenue, even small inefficiencies compound quickly. Most teams only optimize the economy after growth slows.
01
Conversion is fine.
Fine is not the ceiling.
02
You pour into UA, retention, and content.
The economy itself goes unattended.
03
Your store and offers could do more.
At today's traffic, not next year's.
The math
How we calculated this
Platform Fees
~$600k/yr40% channel shift has been achieved in comparable D2C migrations (see case study; industry figures range up to 50%+). Assumes a 30% platform fee and ~5% web processing cost. Your result depends on your title's economy.
Unconverted Players
~$600k/yrAssumes a 2% baseline conversion, with new converters spending conservatively versus established payers.
First-purchase Value
~$240k/yrAssumes better offer design moves the average first-purchase value, not payer volume.
Illustrative model using public assumptions. Actual figures depend on your title’s economy.
Monetization is nobody’s full-time job.
Why this happens
Product owns features, LiveOps owns the calendar, engineering owns the build. Revenue gets a little attention from everyone and rarely its own dedicated owner.
The offer
The revenue owner you’re missing.
Senior monetization leadership, embedded where decisions get made. We don’t just hand you a roadmap; we prioritize the work against yours so it ships. The missing seat at the leadership table.
We only work with a handful of studios at a time. That’s what makes real ownership possible.
View Case Studies →Know what to fix first, and what it’s worth.
The Opportunity Index scores your economy and ranks where the upside is, highest-value first, before anyone builds anything. You see what to fix and in what order on day one.
Opportunity Index
Revenue delta potential
HIGH DELTA
A sample read. The Opportunity Index ranks where the upside is before a single change is made.
The numbers speak.
Monetization infrastructure work across live mobile games. IAP, direct channel, and structured experimentation.
Processed Through Direct Channels
revenue moved off-platform via owned commerce
Annual Opportunity Identified
using conservative estimates
Scored Dimensions
pricing, offers, payer UX, and web channels, benchmarked against top-grossing titles
Built for live games making real money.
Green flags
Live and earning.
Launched, real players spending real money, out long enough to have an audience.
$200k+/mo or strong DAU.
Revenue that’s already significant, or an active base big enough that the upside has real potential.
You can ship and have data.
A LiveOps cadence to push changes, and a funnel you can see. We plan to diagnose and move, not guess and hope.
Nobody owns monetization.
“Everyone owns a little” or “nobody, really.” That ownership is the missing role we fill.
Not a fit
Pre-launch or not yet earning
Ad-monetization only, not in-game purchases
Looking for us to run UA, LiveOps, or ads
Want a quick price fix, not an owner
No one who can ship
You built a great game. Now let’s make it a great business.
◆ Start with a useful signal
A direct executive conversation
Your biggest revenue gaps, found live on a 30-minute call. Free, no commitment.
◆ Define the outcome
Objectives, measures, and value at stake
Clarify the business objectives, measures of success, constraints, and value at stake.
◆ Scope the right relationship
A focused engagement or fractional leadership
Senior ownership of the decisions, priorities, and experiments that move monetization forward.
30 minutes. We only take a few studios at a time.
Every engagement is scoped around the outcome.
Strategic Monetization Advisory
For leadership teams deciding where revenue investment should go, which opportunities matter, and what they may be worth.
Fractional Monetization Leadership
For studios that need sustained senior ownership without immediately creating a full-time executive position.
D2C and Commerce Strategy
For studios determining how web commerce, checkout, identity, offers, and channel routing should work together.
Every engagement is scoped around the buyer’s objectives, measures of success, and value at stake. LootRate does not price by hours or standardized task lists.