◆ Ex-WB Games · $100M+ in player revenue
Your live economy has untapped revenue.
Let’s find it.
Most studios already know something’s off. LootRate finds exactly where, and gives you a clear path to more revenue without starting from scratch.
Free · 30 minutes · Revenue gaps identified on the first call.
More revenue from the players you already have.
A 14-dimension scorecard your team can act on immediately.
Experiment specs your engineers can ship without a PM.
The methodology came from building it, not just advising on it.
We know what it’s like to stare at a revenue chart that should be higher and not know where to start. The problem isn’t effort. Monetization is a discipline most studios are navigating without a dedicated specialist.
The platforms studios build on have monetization teams. Most of that expertise isn’t available to you, and the part that is serves the platform first. LootRate is the part that works for your game.
“Mario worked on our Webstore initiative, where he contributed to defining and refining the overall design direction. He worked closely with product and engineering partners to ensure consistency across touchpoints and helped translate strategic goals into a cohesive player experience. Mario’s thoughtful approach and willingness to engage across teams supported the Webstore’s progress from concept to launch and helped establish a solid design foundation for future iterations.”
The numbers speak.
Monetization infrastructure work across live mobile games. IAP, direct channel, and structured experimentation.
Player Revenue Influenced
monetization infrastructure across IAP and direct channels
Competitive Audits Monthly
every recommendation is grounded in what top titles actually do
Scored Dimensions
pricing, offers, payer UX, and web channels — benchmarked against top-grossing titles
Engagement Levels
from free 30-min Teardown to embedded monthly leadership
Revenue Available to Capture
At $500k/mo IAP, a single unclosed gap leaves more on the table each quarter than the audit costs.
Platform Fees
Unconverted Players
First-purchase Abandonment
Platform Fees
$6M/yr × 40% web channel shift × 25% net margin recapture
Assumes: 30% platform fee, ~5% web processing cost, 40% of volume successfully routed to web store
Unconverted Players
200k DAU × 0.5pp payer conversion lift × $50 avg new-payer spend
Assumes: 2% baseline conversion, new converters spend conservatively vs. established payers
First-purchase Abandonment
First-purchase avg transaction $4.99 → $9.99 × ~4,000 new payers/mo
Assumes: better offer design moves avg first purchase value, not payer volume
The gap between what your game earns and what it could.
Most live game economies underperform on at least one of these.
The scorecard your monetization team never had.
Running a live game is hard enough. Monetization strategy shouldn’t be a guessing game on top of it. We find what’s underperforming inside your existing economy and show you exactly how to fix it.
We score your game across 14 dimensions. The Opportunity Index shows exactly where the highest-value experiments are before anything gets built.
Opportunity Index
Revenue delta potential
HIGH DELTA
Every Monetization Audit scores 14 revenue dimensions to identify the highest-impact experiment backlog before a single change is made.
The loot is already in your game.
Here’s how we find it.
View all available services →◆ START HERE
Teardown
Ready in as little as 2 Days
Free. Seriously.
For studios that want a fast, honest read before committing to a larger engagement.
◆ What you get
- A structured breakdown of your top 2–3 revenue opportunities
◆ DIAGNOSTIC
Full Monetization Audit
10 Business Days
$7,500 USD
For studios ready to make data-informed changes to their live economy.
◆ What you get
- 14-dimension scored assessment
- Opportunity Index with revenue delta model
- Prioritized offer design roadmap (15–20 offer specs)
◆ ONGOING LEADERSHIP
Fractional Head of Monetization
Monthly • 3-month minimum
Custom pricing · from $6,000/mo
For studios that want ongoing senior monetization support without the need for a full-time hire.
◆ What you get
- Full Monetization Audit included ($7,500 value)
- Offer design briefs and roadmap ownership, scoped to your needs
- Monthly ARPPU + payer conversion readout
- Offer cadence review + LiveOps event briefs
You built a great game. Now let’s make it a great business.
Book a free 30-minute call.
We run your game through the scorecard live. You leave with your top 2–3 revenue gaps identified before spending anything.
Score your game across 14 dimensions.
A full monetization audit completed in 10 business days. The Audit is what makes a Sprint or Fractional engagement possible. Everything that follows is built on this diagnosis.
Increase ARPPU from the players you already have.
You leave with a clear system, not a slide deck full of opinions.
- A ranked experiment backlog tied to your 14-dimension scorecard.
- Each brief includes a hypothesis, variant definition, success metric, and estimated revenue delta.
- Paywall briefs and bundle worksheets your dev team can act on immediately.
- You know which lever to pull first, and what moving it should look like.
30 minutes. Free. We only take 1–2 studios per month.