Purchase Friction
Payment provider modernity and checkout flow quality — a risk flag for teams off the standard path.
First-purchase design, onboarding path, and checkout friction all compound on LTV from session one. A player who does not convert in session one rarely converts later. No other category has an equivalent multiplier on lifetime revenue trajectory.
Gap Signal
What it looks like when this is broken.
You have built a custom checkout flow, or your web store routes through a payment provider without Apple Pay, Google Pay, or equivalent one-tap options. Players who reached purchase intent are reading form fields and confirmation dialogs. Some of them leave.
Revenue Mechanism
Why this dimension moves revenue.
Apple, Google, Xsolla, and Stripe have competed checkout friction to near-zero. A studio on any of these standard paths scores a five by default. The risk this dimension flags is narrow but serious: teams who have built their own flow or are running a legacy provider are carrying unnecessary cart abandonment on every transaction. The fix is a provider switch, not a design project.
Related dimensions
First-Purchase Conversion
Friction and incentive design on the critical first payer conversion event.
Full breakdown →
Onboarding-to-Store Path
Depth and timing of the store introduction during the new player experience.
Full breakdown →
Web Store Presence
Quality, traffic strategy, and conversion architecture of the direct-to-consumer web channel.
Full breakdown →
See where your game scores on Purchase Friction.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends