Pricing Architecture
Decoy structure, anchor pricing, and price ceiling relative to genre benchmarks.
Every payer passes through the in-game store. Layout, pricing architecture, and bundle design affect average transaction value on every purchase across the full payer base.
Gap Signal
What it looks like when this is broken.
Your price ladder runs from $0.99 to $99.99 in even steps. The lowest tier is your top seller. There is no ceiling to anchor perception, and no mid-tier positioned to make the $19.99 feel like the obvious choice.
Revenue Mechanism
Why this dimension moves revenue.
A price ceiling anchors the entire ladder. A strategically inferior mid-tier pulls buyers toward the option you want them to choose. Without this structure, spend concentrates at the floor.
Related dimensions
IAP Store UX
Layout, visual hierarchy, and discoverability of purchase options within the in-game store.
Full breakdown →
Bundle Composition
Value ratio, item mix, and pricing tiers across currency packs and bundles.
Full breakdown →
Economy Design
Earn/spend balance, currency scarcity, and reward pacing across the player lifecycle.
Full breakdown →
See where your game scores on Pricing Architecture.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends