Platform Fee Strategy
30% fee mitigation through web channel mix, web-exclusive offers, and player routing.
The direct channel recaptures 20 to 25 points of margin lost to platform commissions on every transaction it captures. Most live game titles have not built a web channel, or have built one without actively routing players to it.
Gap Signal
What it looks like when this is broken.
You have a web store. Players cannot find it. There is no in-game routing, no savings message, no web-exclusive SKU to justify the friction of leaving the app. The store exists but generates a fraction of what it could.
Revenue Mechanism
Why this dimension moves revenue.
The existence of a web store and a strategy to fill it are separate problems. Active routing, savings messaging, and exclusive SKUs shift spend from the in-app store to the direct channel. Without a routing strategy, a web store is a landing page, not a revenue channel.
Related dimensions
Web Store Presence
Quality, traffic strategy, and conversion architecture of the direct-to-consumer web channel.
Full breakdown →
Purchase Friction
Payment provider modernity and checkout flow quality — a risk flag for teams off the standard path.
Full breakdown →
Pricing Architecture
Decoy structure, anchor pricing, and price ceiling relative to genre benchmarks.
Full breakdown →
See where your game scores on Platform Fee Strategy.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends