Onboarding-to-Store Path
Depth and timing of the store introduction during the new player experience.
First-purchase design, onboarding path, and checkout friction all compound on LTV from session one. A player who does not convert in session one rarely converts later. No other category has an equivalent multiplier on lifetime revenue trajectory.
Gap Signal
What it looks like when this is broken.
Your store is gated behind progression. New players reach it after completing the tutorial, or after their first loss, or on day three. By then, the behavioral expectation is already set: the store is an interruption, not part of the game.
Revenue Mechanism
Why this dimension moves revenue.
Store introduction timing sets a behavioral pattern that persists through the lifecycle. Games that surface the store within the first two minutes of play see meaningfully higher payer conversion: not because the offer is different, but because the expectation is.
Related dimensions
First-Purchase Conversion
Friction and incentive design on the critical first payer conversion event.
Full breakdown →
Purchase Friction
Payment provider modernity and checkout flow quality — a risk flag for teams off the standard path.
Full breakdown →
IAP Store UX
Layout, visual hierarchy, and discoverability of purchase options within the in-game store.
Full breakdown →
See where your game scores on Onboarding-to-Store Path.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends