First-Purchase Conversion
Friction and incentive design on the critical first payer conversion event.
First-purchase design, onboarding path, and checkout friction all compound on LTV from session one. A player who does not convert in session one rarely converts later. No other category has an equivalent multiplier on lifetime revenue trajectory.
Gap Signal
What it looks like when this is broken.
New players open your store in session one, see the same inventory as a player on day 90, and close it. There is no dedicated offer, no urgency signal, no acknowledgment that this is their first time.
Revenue Mechanism
Why this dimension moves revenue.
The first-session conversion window narrows rapidly after install. A dedicated offer with a time constraint closes that window before it disappears. Players who convert in session one generate multiples of the LTV of those who convert later.
Related dimensions
Onboarding-to-Store Path
Depth and timing of the store introduction during the new player experience.
Full breakdown →
Purchase Friction
Payment provider modernity and checkout flow quality — a risk flag for teams off the standard path.
Full breakdown →
Economy Design
Earn/spend balance, currency scarcity, and reward pacing across the player lifecycle.
Full breakdown →
See where your game scores on First-Purchase Conversion.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends