Bundle Composition
Value ratio, item mix, and pricing tiers across currency packs and bundles.
Every payer passes through the in-game store. Layout, pricing architecture, and bundle design affect average transaction value on every purchase across the full payer base.
Gap Signal
What it looks like when this is broken.
Your top-selling SKU is a currency pack. It has a number and a price. There is no narrative, no named value, no reason to feel like this purchase is different from the last one.
Revenue Mechanism
Why this dimension moves revenue.
Named bundles with mixed-item compositions convert at higher rates than equivalent currency packs because they create perceived uniqueness. The purchase feels deliberate, not habitual.
Related dimensions
IAP Store UX
Layout, visual hierarchy, and discoverability of purchase options within the in-game store.
Full breakdown →
Pricing Architecture
Decoy structure, anchor pricing, and price ceiling relative to genre benchmarks.
Full breakdown →
Offer Cadence
Frequency, timing, and targeting of offers relative to player progression and events.
Full breakdown →
See where your game scores on Bundle Composition.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends