Economy Design
Earn/spend balance, currency scarcity, and reward pacing across the player lifecycle.
The earn/spend balance determines when players feel the need to spend. A poorly calibrated economy either eliminates purchase triggers or drives churn through frustration. Economy fixes are slow and high-risk: early gaps are expensive.
Gap Signal
What it looks like when this is broken.
Your economy distributes resources generously. Players always have enough to progress. They never hit a wall at a high-motivation moment. There is no designed trigger to spend.
Revenue Mechanism
Why this dimension moves revenue.
Spending requires a trigger. The most effective economies engineer moments of meaningful scarcity at high-motivation points: just before a major upgrade, just after a loss, during an active event. These moments are designed, not accidental.
Related dimensions
Currency Architecture
Number of currencies, clarity of exchange rates, and cognitive load for players.
Full breakdown →
Offer Cadence
Frequency, timing, and targeting of offers relative to player progression and events.
Full breakdown →
First-Purchase Conversion
Friction and incentive design on the critical first payer conversion event.
Full breakdown →
See where your game scores on Economy Design.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends