IAP Store UX
Layout, visual hierarchy, and discoverability of purchase options within the in-game store.
Every payer passes through the in-game store. Layout, pricing architecture, and bundle design affect average transaction value on every purchase across the full payer base.
Gap Signal
What it looks like when this is broken.
Your store presents every SKU at equal visual weight. There is no featured item, no hierarchy, no reason for the eye to stop. Players scan and exit without a clear anchor to make a decision.
Revenue Mechanism
Why this dimension moves revenue.
Visual hierarchy reduces the cognitive load at the moment of decision. A featured SKU doubles as a price anchor and a conversion trigger. The rest of the store becomes the reference, not the destination.
Related dimensions
Bundle Composition
Value ratio, item mix, and pricing tiers across currency packs and bundles.
Full breakdown →
Pricing Architecture
Decoy structure, anchor pricing, and price ceiling relative to genre benchmarks.
Full breakdown →
First-Purchase Conversion
Friction and incentive design on the critical first payer conversion event.
Full breakdown →
See where your game scores on IAP Store UX.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends