Currency Architecture
Number of currencies, clarity of exchange rates, and cognitive load for players.
The earn/spend balance determines when players feel the need to spend. A poorly calibrated economy either eliminates purchase triggers or drives churn through frustration. Economy fixes are slow and high-risk: early gaps are expensive.
Gap Signal
What it looks like when this is broken.
Your game has four currencies. Two are earnable, one is purchasable, one is a hybrid. Players cannot intuitively map what a purchase is worth in real money. They hesitate, do the math, and often decide not to buy.
Revenue Mechanism
Why this dimension moves revenue.
Cognitive load suppresses conversion. The clearest economies use two currencies: one earned, one purchased. Each additional layer adds ambiguity that compounds across the decision lifecycle.
Related dimensions
Economy Design
Earn/spend balance, currency scarcity, and reward pacing across the player lifecycle.
Full breakdown →
Offer Cadence
Frequency, timing, and targeting of offers relative to player progression and events.
Full breakdown →
Pricing Architecture
Decoy structure, anchor pricing, and price ceiling relative to genre benchmarks.
Full breakdown →
See where your game scores on Currency Architecture.
30 minutes. We run your game through the 14-dimension scorecard live and give you your top revenue gaps before the call ends. No prep, no commitment.
▸Schedule a Free TeardownFree · 30 minutes · Revenue gaps identified on the first call.
◆ The Teardown
- Score your key revenue dimensions live on the call
- Identify the highest-impact experiment for your store
- Walk away with a clear priority #1 before the call ends