IAPIAP
In-App Purchases: the digital goods players buy inside a mobile game, including currency packs, bundles, battle passes, and boosters.
+ Web Monetization
Infrastructure for Live Mid-Core Games.
Monetization infrastructure for live mid-core games. Pricing architecture, offer system design, and a structured experimentation engine, built to move ARPPU ARPPU Average Revenue Per Paying User: the average spend per payer in a given period. Increasing ARPPU means each payer is spending more, independently of how many payers you have.
Free. No prep required. 30 minutes.
Opportunity Index
Revenue delta potential
HIGH DELTA
Every teardown scores 14 revenue dimensions to identify the highest-impact experiment backlog before a single redesign.
Your store is leaking revenue.
Most mid-core economies underperform on at least one of these.
Revenue lost annually
Illustrative at $500k/mo IAP revenue
Platform fees are taxing 30% of every purchase.
Apple and Google collect a 30% cut from every IAP transaction. Studios with active live ops and loyal players are funding platform growth, not their own. A direct web store recaptures that margin.
Untested paywalls are leaving payer conversion on the table.
Most studios ship a store and never run a structured A/B test on it. Pricing anchors, bundle composition, purchase UX: every unconverted payer is a compounding loss. Your paywall hasn't earned its current state.
First-purchase friction kills LTV before it starts.
The first transaction defines a player's entire payment relationship with your game. Poor onboarding to the store, unclear value propositions, and misaligned timing on first-offer windows compound into permanently suppressed ARPPU.
The numbers speak.
Results from WB Games enterprise web commerce work: 6 storefronts built, $100M+ in revenue reclaimed across live mid-core titles.
Revenue Reclaimed
by creating direct-to-consumer purchase channels
Competitive Audits Monthly
top-grossing games scored, 50+ data points per title
Storefronts Built
with a reusable design system across WB Games IPs
Experiments Shipped
A/B tests shipped across WB Games live mid-core titles
Built for live mid-core teams that:
Ideal for Product Directors, Monetization Leads, and Studio GMs responsible for revenue.
Studios bring LootRate in when:
Game Genres
We work best with
We are not the right fit for
Every engagement starts with the Audit. The scorecard maps your highest-leverage opportunities before any implementation begins.
Three ways to engage.
All engagements begin with a Monetization Audit. From there, we either implement the system or embed ongoing monetization leadership.
Monetization Audit
10 business daysA systematic diagnostic of your monetization architecture across 14 weighted dimensions. You receive a scored scorecard, a quantified revenue delta model, and a 90-day experiment roadmap prioritized by impact.
Deliverables
- ◆Opportunity Index scorecard (14 dimensions, weighted by revenue impact)
- ◆Revenue delta model (projected monthly lift by experiment category)
- ◆First-purchase funnel teardown
- ◆Store and pricing architecture assessment
- ◆Web store and platform fee recapture analysis
- ◆90-day experiment roadmap
◆If the scorecard doesn't surface at least 5 actionable opportunities, the audit fee is credited toward your next engagement.
Starts with a free 30-min teardown call
Infrastructure Sprint
4 weeksWe implement the highest-leverage monetization architecture changes identified in the audit. The output is a repeatable experimentation engine, not one-off improvements.
Deliverables
- ◆Paywall system redesign
- ◆Bundle and pricing ladder rebuild
- ◆First-purchase sequencing
- ◆4 experiment specs (dev-ready, with hypothesis, success metric, and implementation notes)
- ◆Event monetization alignment
- ◆Web monetization strategy blueprint
- ◆KPI framework
Starts with a free 30-min teardown call
Fractional Head of Monetization
Monthly · 3-month minimumOngoing monetization leadership without full-time headcount. Experiment backlog ownership, offer system design, and structured KPI tracking embedded into your live ops cadence.
Deliverables
- ◆Experiment backlog ownership (2–4 tests designed per month)
- ◆ARPPU and payer conversion tracking
- ◆Offer cadence optimization
- ◆Competitive audit refresh (quarterly)
- ◆Monetization roadmap planning
Starts with a free 30-min teardown call
Every engagement starts with a free 30-min teardown call. Sprint and retainer clients proceed from the Audit.
A system,
not an opinion.
Every engagement runs through a 14-dimension scoring framework. The Opportunity Index quantifies where your highest revenue delta lives before a single experiment is designed.
Built from monthly audits of 50+ top-grossing mobile games and enterprise web commerce systems at WB Games.
LootRate is not advisory. It’s an execution system for live monetization.
14 Scored Dimensions
Opportunity Index Formula
+ (5 − Web avg) / 5 × 25
+ (5 − Store avg) / 5 × 22
+ (5 − Live Ops avg) / 5 × 13
+ (5 − Economy avg) / 5 × 7
+ (5 − Process avg) / 5 × 3
Max: 100 · Higher score = larger revenue delta opportunity
Every dimension is scored 1–5 against 50+ competitive benchmarks. The Opportunity Index inverts the score: a lower performance score means a higher revenue opportunity.
First-purchase conversion carries the highest weight (30%) because it determines LTV trajectory. A player who never converts on their first session is statistically unlikely to convert later.
Every benchmark referenced in the scorecard is drawn from a monthly competitive intelligence matrix, covering 50+ top-grossing mobile games scored across 50+ data points per title.
Category Weights
Built at the intersection of game design and revenue architecture.
The methodology behind LootRate was built inside Warner Bros. Games' enterprise web commerce platform: a direct-to-consumer purchase infrastructure across their live mid-core mobile portfolio.
That meant building 6 web storefronts with a reusable design system, running A/B experiments across live titles, with 2–4 active per title at any given time, and coordinating 50+ departmental sign-offs per IP to ship across offshore dev, legal, localization, and payment partners.
The result: over $100M in revenue reclaimed by creating purchase channels that bypassed platform fees, along with a systematic approach to monetization we've built into the LootRate audit framework.
◆ Web Store Optimization
$100M+ Revenue Reclaimed
by creating direct-to-consumer web channels for WB Games IPs
6 Storefronts Built
Mortal Kombat Onslaught, Game of Thrones Conquest, and more
12 Experiments Shipped
A/B tests across WB Games live web storefronts, 2023–2025
~25% Platform Fee Recovery
revenue recaptured from 30% App Store / Google Play cut
Top 50 Grossing Audits
monthly competitive analysis, 50+ data points per game
10M+ MAU Platform
WB's Player Network identity, coordinating 50+ sign-offs per IP
“Mario worked on our Webstore initiative, where he contributed to defining and refining the overall design direction. He worked closely with product and engineering partners to ensure consistency across touchpoints and helped translate strategic goals into a cohesive player experience. Mario’s thoughtful approach and willingness to engage across teams supported the Webstore’s progress from concept to launch and helped establish a solid design foundation for future iterations.”
Cedric Verstraete
Director of Product Management · Warner Bros. Games
Before you book.
Your game's current DAU, payer conversion rate, and ARPPU (rough estimates are fine). Have your IAP store open on your phone. No prep deck required. The call is structured: we run the scorecard live, so your time investment before it is zero.
Audits typically begin within 3–5 business days of engagement confirmation. The 10-business-day delivery clock starts on day one of access, not from the discovery call.
Yes. A standard mutual NDA is sent before any proprietary data is shared. This is routine and takes under an hour to execute. Nothing sensitive is discussed before it's in place.
A prioritized list of 15–20 experiment briefs. Each includes a hypothesis, variant description, success metric, and estimated revenue delta. The format is designed to hand directly to your product lead or engineering team with no translation needed.
Absolutely. The absence of a web store is itself a scored dimension (Platform Fee Strategy). For games above 100k DAU, it typically surfaces as the highest-priority opportunity. The audit will quantify exactly what you're leaving on the table.
An internal monetization hire takes 3–6 months to ramp and costs $150k–$220k/year in total comp. LootRate embeds as Fractional Head of Monetization: a prioritized experiment roadmap in 10 business days, benchmarked against 50+ top-grossing titles in your genre. From there, you decide whether to implement in-house or run a sprint.
If the scorecard doesn't find at least 5 actionable optimization opportunities, the audit fee is credited toward your next engagement. In practice, this hasn't happened: any live game with active events has untested hypotheses in its monetization stack.
Request a Monetization
Teardown.
We’ll run the scorecard, walk the findings live, and map the highest revenue delta in your store.
We take on 1–2 new games per month.
14-dimension scorecard
Your IAP store, first-purchase path, economy design, and live ops integration scored against top-50 grossing benchmarks.
Opportunity Index calculation
A quantified revenue delta, showing where your highest-priority experiment wins live, weighted by impact on payer conversion and ARPPU.
Live teardown walkthrough
We run the scorecard, walk the findings live, and map the highest revenue delta. You leave with a prioritized experiment roadmap.
What to have ready for the call
No commitment required. Teardown walkthrough is free. Audits begin at $7,500.